The importance of Digital Marketing for your business

Marcelo Osako
6 min readMar 13, 2021

What is Digital Marketing?

Digital marketing or online marketing is the name given to the set of strategies and tools used to promote products and services on the internet. So, we are going to highlight the importance of digital marketing for your business.

Why use it?

There are certainly many reasons to use digital marketing. In this article we will explore the main and most relevant reasons for using it.

It is common knowledge that the majority of internet users (about 80%) carry out research on products and services they wish to purchase using digital platforms such as social networks, portals and research sites. There are more than 1.5 billion social network users around the world.

In Brazil, more than 80% of companies do not have a well-defined strategy in relation to digital marketing, which is why there is a great demand for agencies or even professionals in the field.

Despite the growth of digital marketing in the country, many companies still do not understand its real importance for the expansion of business, and maintains a certain resistance in relation to the migration to the digital world.

So if you are looking for a good argument to delve deeper into the subject, rest assured that this market is very promising for both professionals and companies to create better business opportunities.

Current scenario

Over the years, since the internet was made available to the public, more and more people are connecting to the world network at a frightening speed.

With the rapid evolution of the internet and mobile devices, people started to be connected practically 24 hours a day, whether on social networks, watching videos, listening to music, studying, working, among other diverse activities.

With so many potential customers connected to the internet, it is clear that companies could not waste this vast and promising market, which is why digital marketing has become so popular in companies’ marketing strategies.

However, the internet can contribute both positively and negatively to the image of a company and its products and services, through consumer comments giving opinions on a particular product or service.

Consumer opinions, when positive, give greater credibility to the products and services of a certain company, thus influencing its performance indicators.

What are the main advantages of using a digital marketing strategy?

There are numerous advantages, but some stand out with much more relevance to your business.

These advantages of digital marketing over traditional marketing are:

· Greater control of actions (channels, media, targeting audience, etc.)

· Measuring results more accurately

Among the main advantages are:

Social media

Many buyers conduct research on social networks (more than 60%), in addition there are billions of users using the most diverse platforms:

  • Facebook
  • Instagram
  • YouTube
  • Twitter
  • LinkedIn

In addition, social networks provide companies with greater involvement, making their relationships deeper and closer to their customers.

Inbound marketing

The big goal of inbound marketing is to bring your potential customer to you. For this it is necessary to create actions that attract the attention of your target audience making them identify with your company.

For this reason, inbound marketing is often confused with content marketing, as good content is essential to generate attraction and relevance for your customers.


The meaning of SEO is Search Engine Optimization, that is, optimization of websites for search engines.

SEO is a set of tactics to increase the optimization and visibility of a given website in the internet search engines, generating free traffic and also increasing its authority, be it a website or simply a blog.

Being in the top positions of search engines is essential for companies that want to generate more traffic and, consequently, a better relationship with their customers.

E-mail marketing

Email marketing and the technique of using email lists in your digital campaigns, creating and maintaining the relationship with your customer, thus increasing your results.

You will be able to trigger emails for each customer list that are at different stages of your sales funnel.

It is very important that these emails have a clear option to unsubscribe, that way you will be respecting your audience that no longer wants to receive certain content.

By 2024 the number of users using e-mail is expected to exceed 4.5 billion, so this is a very valid strategy to reach your audience.

Content Marketing

Content marketing consists of generating marketing strategies for the creation and distribution of relevant content for your audience, without explicitly promoting your brand. The main objective is to generate authority.

Sample content:

  • Social media posts
  • Article (s)
  • E-books
  • Infografics
  • News
  • Among others

Content marketing serves as a primary strategy for inbound marketing, as the best way to attract your target audience is to create relevant content.

Sponsored links

Sponsored links consist of simple text ad strategies that are usually shown in search results of search engines on the internet or on social networks, but they can be displayed on several other channels such as news portals, blogs, websites and so on.

What are the expected results of digital marketing?

A well executed strategy using digital marketing techniques can bring several benefits to the business. Check out some of them below:


Branding campaigns aim to promote or strengthen your brand, in order to make it more known and fix it in the mind of your target audience.

Customer loyalty

Your customers don’t just want to purchase your products and services, they want to interact with your company, giving suggestions for improvement, making constructive criticisms, leaving random comments or even making complaints.

Listening to your customers is making them feel important for the growth of your brand is essential, because that way you will have several feedbacks from people with different views, making your company can always keep them satisfied and loyal.

Listening to your customers and making them feel important to the growth of your brand is essential, because that way you will have several feedbacks from people with different views, making your company can always keep them satisfied and loyal.

Buzz marketing

Many companies today are using the concept of selling not just a product or service, but an experience, and it is increasingly common for these people to report the way they felt this experience on forums, blogs, social networks and so on.

Ensure an excellent experience for your customers that they will promote your brand themselves without you spending a penny for it. A form of free advertising, where you will gain great credibility in the market, as these reports will serve as recommendations for your company.

Prospecting customers

Through several tools related to digital marketing, it is possible to conduct a wide prospecting of customers, without geographic limitations, and making it possible to segment your target audience in a much more assertive manner, thus generating leads that are much more qualified and likely to purchase products and services of your company.

That way you will be able to trace the profile of customers you want to reach more accurately.

Increase your billing

It is a fact that currently many companies use digital marketing as the main tool for generating new business and consequently increasing their revenue.

Another important factor of using digital marketing is that it ends up being cheaper than traditional marketing, thus allowing a better investment in more than one format at a time, and reaching a larger and more specific number of people.

Do you need help to apply all of this in practice?

It is very important to hire a digital marketing agency or professional specialized in the subject, as these techniques used in the wrong way will only provide you with a negative experience of wasting time and money.

OSA IT SOLUTIONS, a company founded in 1998, has a specialized digital marketing consultancy service with highly qualified professionals certified by Google in the Google ADS tools.

Our work methodology consists of using a good digital marketing strategy combining cutting-edge technology, thus optimizing our clients’ marketing actions more efficiently.

Want to know more? Access: Digital Marketing Consulting



Marcelo Osako

𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫 𝐚𝐭 𝐍𝐎𝐌𝐄 𝐍𝐎 𝐀𝐙𝐔𝐋 𝐅𝐨𝐮𝐧𝐝𝐞𝐫, 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫, 𝐂𝐄𝐎 𝐚𝐭 𝐎𝐒𝐀 𝐈𝐓 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬